Do girls want to be rescued or not?

At the risk of falling into the male trap of asking what females want, I extend this discussion question to any who are willing to try and educate me. Do girls want to be rescued? Or don’t they?

A billion dollar market on Princesses makes me think they do. But publishers seem to frown on it… to the point of saying so on their submission pages repeatedly and emphatically.

I respect the strong women. I have even written a few. But the pervading social message seems to imply women still want to be saved. So what is the deal? Should I have girls that need to be rescued in my stories or just never use that theme?

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